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Fax Advertising
Advertising is a complex business. New ideas and media
are being devised all the time, and as the advertising industry
switches emphasis, so available methods will become more,
or less cost-effective.
Fax broadcasting is one of the major advertising methods which
is effective, cheap, fast, easy to do, easy to test, and can
be done in minimum time. Major consumer brands are using it
instead of TV advertising or mail advertising.
Fax broadcasting (bulk faxing) remains as popular as ever.
With fax broadcasting businesses can get in touch with thousands
of potential customers with the price per contact being one
of the lowest in direct marketing. There is no other ways
that businesses make direct contact with a potential customers
for as little as 3c per page.
With direct mail costing upwards of 35c per letter (with no
guarantee of delivery) and email broadcasts often being rejected
by spam filters the argument in favour of fax broadcasting
is compelling. This is especially so when taking into account
that with UnixUSA fax broadcasting you pay only for successful
deliveries. For this reason many businesses are opting for
fax broadcasting.
Fax broadcasting remains one of the best means of communicating
with a wide range of companies in the shortest time. Your
message can be prepared one day, and delivered to over 500,000
companies within 1 hour at a fraction of the cost of sending
mail which usually takes days to arrive, leaving aside that
which goes missing en route. Sent as email, if your message
does get past the spam filters, the recipient, as likely as
not, will delete without even bothering to open - so you have
two major hurdles to pass before your email gets opened.
With a fax broadcast you will have some idea within an hour
or two of despatch whether your broadcast is going to generate
the responses that you wanted. If it is not producing the
desired response you can look at changing the headline or
body copy before sending another batch.
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